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  • Razorfish: We're excited 2 --> RT @jordanolshansky Sleepiness from 5 AM wake-up mitigated by excitement of shooting 1st frames 4 @razorfish documentary

    Twitter / Razorfish
    15 May 2012 | 5:48 pm
    Razorfish: We're excited 2 --> RT @jordanolshansky Sleepiness from 5 AM wake-up mitigated by excitement of shooting 1st frames 4 @razorfish documentary

  • For One Night Only: Pop-up Magazine

    Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior
    Lisa Park
    9 May 2012 | 9:48 am
    You had to be there. Ephemeral content takes the stage. (photo by Lisa Park) The sixth issue of Pop-up Magazine hit the stage at the SF Davies Symphony Hall the week before last, playing to an audience numbering more than 2,700. I was lucky enough to grab a golden ticket for this sold-out, live event that goes unrecorded, showcasing writers, documentary filmmakers, photographers and radio producers — from The New Yorker and Vanity Fair to This American Life and Pixar — in a magazine content format. As soon as tickets went on sale, the online box office promptly crashed due to…

  • Touch me and I can see

    Amnesia Blog
    stephanlange
    7 May 2012 | 6:27 pm
    That is the basic model behind the wearable camera that blinds a user until he is touched by someone else. The project was created by Artist Eric Siu and is called Touchy. With Touchy, Siu wants to highlight social anxiety, which he believes is caused by the increased reliance on communication mediums like Facebook and Twitter. He says that the helmet emulates the isolating experience of over-reliance on social networks, and turns the wearer into a social device. Touchy has two giant shutters that remain closed without human contact. Once the helmet’s sensors detect touch, the shutters…

  • Douglas Rushkoff über Occupy

    tautoko
    Johannes Kleske
    14 May 2012 | 12:07 am
    Autor und Aktivist Douglas Rushkoff teilt seine Beobachtungen zu Occupy mit Vice’s Motherboard TV. Much has changed in the decades since Rushkoff started critiquing the system. But his philosophy is still animated by a big question, one that applies not only to the digital spaces of the Internet, built by the Facebooks and the Googles, but to other kinds of “public” spaces too, in town squares, Congress, and culture: who programmed these spaces, and to what ends, and how can they be hacked into something better? Buchtipp zum Thema: Rushkoffs Progam or Be Programed via…

  • razorfish_de: Razorfish Germany welcomes Birgit Baier as Chief Client Officer (via @HorizontNet): http://t.co/EDOq9g9J

    Twitter / razorfish_de
    10 May 2012 | 4:18 am
    razorfish_de: Razorfish Germany welcomes Birgit Baier as Chief Client Officer (via @HorizontNet): http://t.co/EDOq9g9J
 
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    Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

  • For One Night Only: Pop-up Magazine

    Lisa Park
    9 May 2012 | 9:48 am
    You had to be there. Ephemeral content takes the stage. (photo by Lisa Park) The sixth issue of Pop-up Magazine hit the stage at the SF Davies Symphony Hall the week before last, playing to an audience numbering more than 2,700. I was lucky enough to grab a golden ticket for this sold-out, live event that goes unrecorded, showcasing writers, documentary filmmakers, photographers and radio producers — from The New Yorker and Vanity Fair to This American Life and Pixar — in a magazine content format. As soon as tickets went on sale, the online box office promptly crashed due to…

  • Me First. Then Social.

    Rachel Lovinger
    4 May 2012 | 11:10 am
    What sets a social network apart from its peers? (photo by josemanuelerre Though it’s almost hard to imagine now, there was a time not too long ago when the most convenient way to make travel arrangements was to call a travel agent who could look up airfares and hotels in a specialized computer system and find you the best times, locations & prices. My travel agent was a friend who mostly worked with business travelers, but was willing to use her expertise (and access) to help her buddies plan trips. Once she was helping me book a last minute flight to Los Angeles and she mentioned that…

  • Will Drone Journalism Ever Get Off the Ground?

    Lisa Park
    25 Apr 2012 | 3:45 pm
    A quadcopter hovering. (photo by esciphul “It’s interesting that drone journalism has captured our imagination, when it’s cell phone journalism that’s changed the game,” noted Chris Anderson, Wired magazine’s Editor in Chief, at a recent Hacks/Hackers event on the subject of “Drone Journalism: Reporting from Above.” He’s right. Nothing like a tricked-out, high-tech, whirring object that can fly — and has a multi-thousand-dollar price tag — to thrill an audience. Especially when the audience comprises software developers, journalists, content strategists and a few…

  • The Pleasures (and Perils) of Personalized News

    Tosca Fasso
    14 Apr 2012 | 4:33 pm
    We tried this ice cream for you. We think you’ll like it. (photo by cybertoad) Not so long ago, the news arrived through set media channels and at set times. You could read the morning paper at the kitchen table, listen to the morning news on the car radio during your commute, and then watch the evening report on TV before or after dinner. And that was pretty much it. Whether you cared most about technology, were hungry for more fashion updates, or needed to cram about Lebanon for a school paper, you got the same news everyone else got—and at the same time, too. The last decade…

  • Book Review: Content Strategy at Work

    Elizabeth S. Bennett
    3 Apr 2012 | 2:16 pm
    Content strategy is having a moment. I know, people have been saying that for the last two years. I’m not talking about the moment where the average person knows what content strategy is, or the moment where most companies have dedicated content strategists on staff, or even that the term content strategy is on the lips of seemingly every marketer in the land. The moment I’m referring to – the one that Margot Bloomstein hits on time and again in her new book Content Strategy at Work  –  is that even if someone up top in an organization is willing to overlook content as a strategic…
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    Amnesia Blog

  • Touch me and I can see

    stephanlange
    7 May 2012 | 6:27 pm
    That is the basic model behind the wearable camera that blinds a user until he is touched by someone else. The project was created by Artist Eric Siu and is called Touchy. With Touchy, Siu wants to highlight social anxiety, which he believes is caused by the increased reliance on communication mediums like Facebook and Twitter. He says that the helmet emulates the isolating experience of over-reliance on social networks, and turns the wearer into a social device. Touchy has two giant shutters that remain closed without human contact. Once the helmet’s sensors detect touch, the shutters…

  • Everything will be touchable with Touché

    stephanlange
    7 May 2012 | 1:08 am
    Disney Research is always working on some cool stuff and now they are showing off a pretty cool and quite sophisticated touch-sensing technology called touché. Compared to capacitive touch screens that measure 1 frequency this new technology is measuring a range of them which means it not only can detect multi touch and gestures, but also distinguish between different objects or parts of the body. It will also add touch to non-traditional surfaces, like liquid. Check out the video below and see some of the examples on how Disney sees this technology being implemented in the future. @maniac13

  • So you want to shoot some video?

    Dean Vowles
    2 May 2012 | 9:30 pm
    So you want to shoot some video? No problem. I have a degree in Television producing, so surely we can figure something out. I know a friend whose parents still smother him with gifts (instead of love) and he just got a new Canon 5D – he probably knows how to use it by now too. While everyone else was studying Economics, another friend and I spent our senior high-school years ‘learning’ Film & TV. He used to have a pirated copy of Final Cut on his laptop, so he can probably edit some stuff to look real sexy. Yeh, we can make you a video alright. Maybe it’ll even go viral – why…

  • The birds and the city

    stephanlange
    24 Apr 2012 | 1:46 am
    Heiko, our German development guru found a passion for the birds in Sydney and he wasn’t alone. Here is the story of Wingtags told in his own words: “Ever since my fiancée and I arrived in Sydney two years ago, there was something we particularly liked about this city. It’s probably because we both grew up in Germany, not a place exactly famous for abundance of wildlife, but we were always delighted to see these large, noisy, sulphur-crested cockatoos flying low across our heads, chasing tourists in parks and stirring up the CBD area with their distinctive raucous calls. Having had…

  • First Timer

    Dean Vowles
    22 Apr 2012 | 11:52 pm
    Last week provided a couple of firsts – both different but equally as exciting from the perspective of a Junior. I am currently completing my rotation within the Creative Team, which has seen my copy skills exercised within an agency for the first time. Back in Brisbane I was fortunate to have a few scripts shot and aired during my stint in children’s television. It was exciting at the time, but I like to think I’m playing with the big boys now. And so, having my first bit of copy approved by a Razorfish client was a great feeling. Worth celebrating even… As if on cue, last…
 
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    tautoko

  • Douglas Rushkoff über Occupy

    Johannes Kleske
    14 May 2012 | 12:07 am
    Autor und Aktivist Douglas Rushkoff teilt seine Beobachtungen zu Occupy mit Vice’s Motherboard TV. Much has changed in the decades since Rushkoff started critiquing the system. But his philosophy is still animated by a big question, one that applies not only to the digital spaces of the Internet, built by the Facebooks and the Googles, but to other kinds of “public” spaces too, in town squares, Congress, and culture: who programmed these spaces, and to what ends, and how can they be hacked into something better? Buchtipp zum Thema: Rushkoffs Progam or Be Programed via…

  • The Kleptones – Hectic City 14

    Johannes Kleske
    11 May 2012 | 3:45 am
    Frisches Material von Eric von den Kleptones. Three one-hour-or-so mixes and a compendium of some of my favorite mashups, remixes, edits and general insanity, or at least the ones that I could string together in some sort of coherent order.

  • Hiphop Pause

    Johannes Kleske
    8 May 2012 | 2:15 am

  • London im Markenwürgegriff ➟

    Johannes Kleske
    7 May 2012 | 11:30 am
    the marketeers are way ahead of the urbanists in understanding how the city works. Das wird London während der olympischen Spiele auf extreme Weise zu spüren bekommen, wie auf Kosmograd eindrücklich beschrieben wird. The Brand Exclusion Zone is the newest form of urban demarcation, and can be used not only to affect signage and advertising, but also restrict personal freedom of choice. […] London has surrendered the traditional rights to the city to the demands of the Olympic ‘family’ and their corporate paymasters. What the IOC want, London will give. London will…

  • Jan Chipchase über vernetzte Städte ➟

    Johannes Kleske
    7 May 2012 | 10:38 am
    I raise these questions not to cast doubt on the new public/private infrastructure–one that blurs the roles of citizens’ public and private lives, as well as the changing balance between the public and the private sectors in numerous cities turning to corporations to upgrade and update urban environments. Instead, I hope to provoke both cities and companies to consider the possible dilemmas that the new models will face: Who has the rights to exploit what happens on your sidewalk? Your neighborhood? Your roads? What are the rules? Who sets them? Who profits? Jan Chipchase,…
 
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    Mele's Musings

  • Xbox and Winning

    Joe Mele
    24 Apr 2012 | 5:04 pm
    I have to admit, I am a bit of an Apple fanboy, but, I also have to admit, I am a bit of an Xbox fanboy as well.  I imagine this puts me in a tricky situation once the super secretive and highly anticipated Apple televisions come out. Before that happens, I think it’s worthwhile to spend a bit of time talking about the Xbox platform, and how MSFT has really done a great job in getting this one right.  A recent article from Advertising Age pointed this out, and I am inclined to strongly agree.  And then, we can talk about implications and thoughts for marketers. In the end, success in…

  • Maybe We Should Stop Making Crummy Ads

    Joe Mele
    6 Mar 2012 | 7:20 am
    Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts? Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there are just too many ads available. Still others said that what is needed is adoption of a concept called “viewable impressions” in which advertisers only pay for ads that are seen. The best line of the…

  • Will Google deliver the “holy grail” of cross-channel targeting?

    Joe Mele
    8 Feb 2012 | 5:16 pm
    A recent Ad Age article indicates that Google is going to try to be the first of a small but powerful group of media/technology companies to target users across platforms. This is something I thought Apple would be the first to do because of the size of the iPhone market, but they are focusing on other areas than audience targeting across platforms. Microsoft would be the next candidate, but because they have not had a huge impact on the mobile market yet – and phones are the one area of targeting that is the lynchpin – they would be a bit early to the party. No doubt they will address it…

  • Digital Brand Media, and the Risks of Black and White Thinking

    Joe Mele
    24 Jan 2012 | 6:38 pm
    About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste. I wriggled in my chair, feeling very uneasy about his comment, but decided that there would be a better time to challenge his POV. The truth is he is not alone in his thinking. I still run across many people all the time who hold that same sentiment. Those of us who work with brands who have broader views of the potential…

  • Facebook Hegemony

    Joe Mele
    17 Jan 2012 | 6:12 pm
    In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and with a huge audience, Facebook can be a real complement, even dare I say replacement, for some TV advertising, which still garners too large of a percentage of ad dollars compared to the audience concentration it has. Second, Facebook should give us the opportunity to reach out to…
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    Razorfish Search

  • 3 Ways to Use Search Engine Data as Research for Incremental Revenue

    RazorfishSearch
    24 Apr 2012 | 12:22 pm
    Search Data Can Uncover Incremental Revenue Opportunities for Clients As a leading global digital marketing agency, we work on reputable brands with sizeable search marketing campaigns and budgets. An area that is exciting for many of us data geeks is the confluence of analytics, usability and optimization. The vast amount of data that our search and digital media teams comb through is frightening if you don’t know how to organize, filter and engineer it to expose learnings. For many clients, our search efforts have steered us to identify new consumer behavior patterns that were virtually…

  • Google Gets Closer to the Dark Side

    RazorfishSearch
    20 Apr 2012 | 8:59 am
    At Razorfish Search we’re wincing in anticipation of the day Larry Page snuffs out Exact Match, a beautiful bit of engineering that delivers EXACTLY what we paid for. If yesterday’s post on the Google Blog — announcing the new default option of including misspellings and plurals with exact match — is any indication, Google is going to slide into evil with a level of transparency and a sense of history that would make an oil company blush. The post didn’t mention that Google’s new matching is exactly the same as Yahoo’s unlamented “Match Driver,” a factor in…

  • Watch The Throne: Social Media to Overthrow Paid Search?

    RazorfishSearch
    30 Mar 2012 | 11:59 am
    A few weeks ago I went to the hair salon to get my hair cut.   As my hair dresser cuts my hair, we begin talking about hobbies, friends, family and…my career.  Once he learns that I’m into “online advertising” (as I put it, to refrain from trying to explain SEM), he immediately talks to me about Twitter (in a very excited and enthusiastic manner).  For the next half hour, our conversation consists of him telling me – “Follow me on twitter!” “We should be friends!” “Can you tweet that you’re at Salon XYZ?” and “Oh yeah, don’t forget… follow me on…

  • What the 2012 Super Bowl Ads Can Teach Us About Social and Mobile Trends

    RazorfishSearch
    14 Mar 2012 | 2:05 pm
    Super Bowl XLVI taught us three things: You can’t spell Elite without Eli. Madonna is still too stubborn to age. There is a clear divide between brands that have embraced the digital age and those that have chosen to ignore it. Aside from the game, the most interesting part of the Super Bowl has always been the ads. Everybody has an opinion and a favorite commercial, whether they’re Mad Men or not. Some popular ads include Apple’s 1984 Macintosh ad, the Budweiser frogs, and of course the McDonald’s H-O-R-S-E commercial, starring Michael Jordan and Larry Bird. However clever and…

  • Tag Management Systems (TMS) – Efficient, Simple, Powerful

    RazorfishSearch
    7 Mar 2012 | 6:31 am
    I imagine over 90% of people reading this post has run into a tagging headache. The process to get tags created, approved, in the project pipeline, into production, and live on a client site can take weeks (sometimes months) to deploy. Oftentimes the tags incorrectly fire and need to be adjusted, which delays a campaign launch even further. It’s time to break down these walls and make tag management easier. Whatever glitches people may have faced along the way, the consensus is that tag management has historically been a painful process for clients and agencies… until now. Technology is…
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  • Healthcare Marketing and Pinterest

    Varsha Eluri
    24 Apr 2012 | 10:35 am
    By Varsha Eluri, Analyst Trying to understand the current landscape of social media can be an overwhelming task, let alone coming up with innovative strategies that help you make full use of the potential of the social media space to elevate your own brands. But as social media becomes a bigger and bigger part of our lives, it is important that Healthcare marketers think about what that means for their audience, and ultimately their brands.  Not engaging with the current trends can mean not engaging with your audience and significantly decreasing visibility, interest, and loyalty for your…

  • Facebook: How Search and Social can work together

    Kelli Diveley
    27 Mar 2012 | 1:21 pm
    By Kelli Diveley, Senior Search Manager Facebook recently put on a big show to announce its new pages and media placements for brands. Brands now have more opportunities to connect with customers on the social network. But how can brand websites, owned social media properties and search work together to engage consumers? Having the ability to drive consumers to a website and a social presence, such as a Facebook page, can ultimately enhance your search marketing campaign. Giving consumers the ability to choose where they access brand content leads to the best user experience and ultimately…

  • Siri, You’re Beautiful

    Ben Katz
    21 Dec 2011 | 10:21 am
    iPhone user: “Siri you’re beautiful” Siri: “You say that to all the virtual assistants” iPhone user: “Where are you from?” Siri: “Like it says on the box…I was designed by Apple in California” iPhone user: “Guess what?” Siri: “Don’t tell me…you were just elected President of the United States, right? iPhone user: “What is the meaning of life?” Siri: “I find it odd that you would ask this of an inanimate object” As apparent in the above conversations from Sirifunny.com, the debut of Apple’s iPhone 4S left many iPhone owners speculating about the…

  • “You probably can’t read this but…”

    Marc Forget
    31 Oct 2011 | 10:16 am
    How many times have you attended a presentation and suddenly a cryptic, undecipherable slide appears on the screen and the presenter says: “You probably can’t read this but…”?   This is like holding up a blue and a green sweater in front of someone who is color blind and asking: “Which one do you like better?”  It leaves your audience baffled.  And your sweater won’t match your pants. When presenting to any audience, we should always be mindful of who is part of that audience, what their needs are, and what their level of comprehension of the material presented may be.  And…

  • An Ode to User Centered Design: A Shakespearean Sonnet from a User Experience Professional

    Spring Moore
    5 Oct 2011 | 9:04 am
    It all begins with the user in mind; Qual, quant, and 3rd party data in hand, key insights, through research, we always find to connect a customer and a brand. It is all about the user and how they think and they behave and what they need to be happier and healthier now. When they succeed we, as IA’s, succeed. When users are successful at their task and engage with a product or a brand the IA cheers; what more could you ask then to have a happy user in hand?! And that is why each IA always strives to make experiences that change lives.
 
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