Razorfish

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  • Razorfish: Excited to be named Best Agency for Out-of-Home work by iMedia! http://t.co/OM8iQsiI #Razorfish ~ktl

    Twitter / Razorfish
    27 Jan 2012 | 11:02 am
    Razorfish: Excited to be named Best Agency for Out-of-Home work by iMedia! http://t.co/OM8iQsiI #Razorfish ~ktl

  • Introducing the Razorfish Connected Retail Experience Platform (code-named “5D”)

    Razorfish + Emerging Experiences
    Luke Hamilton
    16 Jan 2012 | 11:00 am
    Fresh out of R&D from the Razorfish Emerging Experiences team is a product code-named “5D”. 5D started out as an idea to re-invent personal shopping. Our goal was to create a retail experience platform for both consumers and sales associates that enables multi-channel sales through immersive and connected digital devices in retail environments. And the only way to do it is to seamlessly integrate five key components – devices, content, experiences, analytics and CRM with a touch of digital magic! The team announced 5D at the 2012 NRF Convention & Expo in New York City in…

  • SXSW 2012 Q&A: Ted Rheingold

    Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior
    Rachel Lovinger
    25 Jan 2012 | 1:41 pm
    The Breakdown: This week we spoke to Ted Rheingold (@tedr), Founding CEO Dogster, Inc. and GM at Say Media. He talked to us about his upcoming SXSW panel (“On the Internet, Everyone Knows You’re a Dog”), online identity, and what dogs like to do online. S/G: Having a persistent identity online has shifted the way we interact with each other and with content. What do you think are the most significant changes, and where do  you think this is headed? Ted: The first  shift I’ve seen is that most people now post real (if not idealized) public  versions of themselves on Facebook,…

  • Use your phone as a virtual projector

    Amnesia Blog
    stephanlange
    22 Jan 2012 | 4:13 pm
    Researchers in Germany, Canada and the US may have come up with an elegant solution that can work with any smartphone and an external display: virtual projection. The system works by using a central server that constantly takes screenshots of the external display and compares them with the images from the phone’s camera to track its location. It then replicates what’s on the handset’s screen, while allowing you to add multiple image windows and position and rotate them. Additionally, multiple users can collaborate and virtually project pictures or videos onscreen at the same…

  • Reo at Harvard 7

    Reo blog
    25 Jan 2012 | 9:34 pm
    A leadership lesson which I learned at Harvard today: If you want to go fast, go alone. If you want to go far, go together. Collaboration is one of the most important elements of leadership, and it enables us to keep adaptive and flexible. I have also read this proverb in Al Gore's book "Our Choice" before.
 
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    Razorfish + Emerging Experiences

  • Introducing the Razorfish Connected Retail Experience Platform (code-named “5D”)

    Luke Hamilton
    16 Jan 2012 | 11:00 am
    Fresh out of R&D from the Razorfish Emerging Experiences team is a product code-named “5D”. 5D started out as an idea to re-invent personal shopping. Our goal was to create a retail experience platform for both consumers and sales associates that enables multi-channel sales through immersive and connected digital devices in retail environments. And the only way to do it is to seamlessly integrate five key components – devices, content, experiences, analytics and CRM with a touch of digital magic! The team announced 5D at the 2012 NRF Convention & Expo in New York City in…

  • The Science of the Perfect Fit

    Ryan Kellogg
    10 Jan 2012 | 8:00 am
    We recently partnered with London-based technology company, BodyMetrics, to develop a means for online shoppers to buy clothes from the comfort of their couch. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit? Yup, thanks to BodyMetrics’ 3D body-scanning technology, which is based off of the same PrimeSense scanners and camera tech as the Microsoft Kinect, shoppers are able to have their body dimensions scanned in and saved to an online profile. Just think of it like the transport room in Star Trek … if Scotty had a bit of an online shopping…

  • Small Biz Touchscreen Experience Invades AT&T Retail

    Luke Hamilton
    1 Dec 2011 | 11:00 am
    AT&T’s Small Business division asked the Emerging Experiences Group within Razorfish to create an in-store experience as part of a 30 store pilot program to create better awareness and engagement with customers as well as provide associates more powerful sales tools. The project has been a big success and you should be able to take a spin in a store near you soon.

  • Finding Things to Project On

    jamesashley
    16 Nov 2011 | 11:32 am
    Occassionally we get downtime on the Emerging Experiences team — but not very much.  After a recent project we decided to play with some of the technology we have lying around.  One of our favorite toys for 2012 is the high-end projector (pick yours up for Christmas now!).  With a powerful projector you can create great interactive experiences on glass, on store windows, on mist, on water and so on.  When a projector is pointed at a flat surface, it creates the illusion of depth.  Lately we have been playing with the idea of shining a projector on surfaces that already have…

  • Leveraging the Windows 8 Start Screen

    wellscaughey
    11 Nov 2011 | 4:21 pm
    Ever since Microsoft started leaking details about its upcoming version of their flagship product, Windows 8, there has been firestorm of controversy among Microsoft’s faithful.  Many Silverlight application developers and publishers feel like they have been willfully misled into investing in a technology that Microsoft is now apparently abandoning. Many IT Pros dislike and fear the retraining efforts they will have to make with new Start Screen and other Windows shell changes. Finally, many ASP.NET web developers don’t see how Windows 8 relates to them despite the fact that Microsoft is…
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    Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

  • SXSW 2012 Q&A: Ted Rheingold

    Rachel Lovinger
    25 Jan 2012 | 1:41 pm
    The Breakdown: This week we spoke to Ted Rheingold (@tedr), Founding CEO Dogster, Inc. and GM at Say Media. He talked to us about his upcoming SXSW panel (“On the Internet, Everyone Knows You’re a Dog”), online identity, and what dogs like to do online. S/G: Having a persistent identity online has shifted the way we interact with each other and with content. What do you think are the most significant changes, and where do  you think this is headed? Ted: The first  shift I’ve seen is that most people now post real (if not idealized) public  versions of themselves on Facebook,…

  • SXSW 2012 Q&A: Peter Meyers

    Rachel Lovinger
    19 Jan 2012 | 8:06 am
    The Breakdown: To kick off our third year of the SXSW Q&A series, we caught up with Peter Meyers (@petermeyers) about his talk, “Making eBooks Smarter: Responsive Page Design” and the future of eBooks. S/G: Interest in eBooks has been growing like crazy since the eReader/tablet explosion, and a lot of people are talking about what to do and what not to do. What can people expect to hear at your talk that they won’t hear anywhere else? Peter: “Making eBooks Smarter” is the session’s title, but what it’s really about is making ebooks that make people smarter. I’ll look…

  • Behavioral Blips

    Elizabeth S. Bennett
    21 Dec 2011 | 3:15 pm
    Your trompe l’oeil is ringing (image via A Look Askance) The Breakdown: As digital becomes a more constant part of our everyday lives, Elizabeth Bennett observes that sometimes our brains get confused about what mode we’re operating in. Last week, I was awakened by a sound I thought was a forcefully vibrating cell phone. It was in fact a fog horn in New York Harbor. I frequently find myself trying to swipe the pages of a physical book if I have recently been reading on my tablet and, as hard as I try, the ATM screen still won’t respond to my unconscious finger swipes. Most of us…

  • Our New Year’s Resolutions for 2012

    Rachel Lovinger
    16 Dec 2011 | 9:42 am
    Did someone say “party”? (image via Lulu Witch The Breakdown: As we wind down 2011, before we head off on vacation, we asked our Content Strategists to tell us their resolutions for 2012. Michael Barnwell, New York In a world where content is becoming more and more untethered, I vow to remain open to situations where limiting access to content might be the better experience.  Liz Bennett, New York I promise to coordinate more closely with developers when they’re building out functionality in the CMS.  Due to lack of time and not always having a full grasp of how the…

  • Get a Clew

    Rachel Lovinger
    8 Dec 2011 | 4:56 pm
    Follow my lead. (image via mikemol Content Strategists have a lot of different backgrounds and skillsets, but many of us share an interest in word choice. We like to explore definitions, nuance, and etymology to make sure that we’ve chosen the best word to communicate precisely what we want to say. We have a thesaurus on speed-dial. We look to different industries and disciplines to see if we can steal words and repurpose them in a new context. We mine history and literature for words that may have fallen out of favor, but are primed to be brought back into the sun. Some of us will even…
 
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    Amnesia Blog

  • Use your phone as a virtual projector

    stephanlange
    22 Jan 2012 | 4:13 pm
    Researchers in Germany, Canada and the US may have come up with an elegant solution that can work with any smartphone and an external display: virtual projection. The system works by using a central server that constantly takes screenshots of the external display and compares them with the images from the phone’s camera to track its location. It then replicates what’s on the handset’s screen, while allowing you to add multiple image windows and position and rotate them. Additionally, multiple users can collaborate and virtually project pictures or videos onscreen at the same…

  • Amazing liquid art

    stephanlange
    19 Jan 2012 | 11:44 pm
    German Photographer Marcus Reugels takes pictures of water droplets refracting an image behind them, making them each appear to contain a world or Batman or Spiderman. How he says on his website, every droplet is a unique piece of art. Pretty amazing Check out his other work, which he says was not manipulated with Photoshop at all. @maniac13

  • Fuel your gaming addiction while getting fit

    stephanlange
    16 Jan 2012 | 4:59 pm
    Being a gamer myself there is always that point where I could go and do exercise or I could finish that next level and then usually I end up not going to the gym. Now there is a solution for my first world problem. BitGym has created a control system for playing iOS games while you are on your favourite exercise equipment. Right now it is a racer (that looks a lot like Outrun) and you control the cars steering with you head and your acceleration is based on your exercise rate. Check out the video: nifty little tool, but I am not sure if the movements you have to do to get through the game are…

  • The window of the future

    stephanlange
    12 Jan 2012 | 4:53 pm
    CES in Las Vegas is on and like every year I am jealous of everybody who can go to it. But nevertheless I still get to see all the cool new gadgets and while I have seen prototypes of this before, but this seems to be ready to be installed in my house. The Samsung Smart Window – a transparent display that is touch enabled and a one sided pane which means people on the outside can’t see what you are seeing. here are some videos of it in action:     I love the blinds, also word on the street is that mass production is starting in the next few month, but no word on price yet.

  • Control Windows 8 by looking at it

    stephanlange
    9 Jan 2012 | 4:34 pm
    I am very excited about the forthcoming Windows 8 and I have been playing around with it since the Developer Preview was released. We have a big touchscreen in the office here so it is perfect for the Metro UI, but I have to say that the mouse interaction on a laptop without a touchscreen is very average. Along came Tobii and at first you think it is just another gimmick, but everybody on the net who has actually tried it is blown away by it. Tobii comes with an eye control device, a rectangular glass obilisk that is attached to the hinge of the laptop. It requires a personal calibration and…
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    Reo blog

  • Reo at Harvard 7

    25 Jan 2012 | 9:34 pm
    A leadership lesson which I learned at Harvard today: If you want to go fast, go alone. If you want to go far, go together. Collaboration is one of the most important elements of leadership, and it enables us to keep adaptive and flexible. I have also read this proverb in Al Gore's book "Our Choice" before.

  • Reo at Harvard 6

    24 Jan 2012 | 3:43 pm
    GAGA-SAMA WILL COME TO HARVARD. Lady Gaga will come to Harvard on February 29 to announce the launch of her and her mother's foundation, The Born This Way Foundation. According to her mom, Cynthia Germanotta, the foundation will deal with creating a better world, especially focusing on young people. Lady Gaga was one of the first celebrities to express the strong support for the Tohoku Earthquake last March, and became extremely popular among Japanese people. I enjoyed watching her sing in The Red and White Singing Contest, the most popular TV program in Japan, on the new year's eve. I do not…

  • Reo at Harvard 5

    14 Jan 2012 | 10:40 pm
    The 10-day intensive course "Leadership on the Line" by Professor Ronald Heifetz at Harvard Kennedy School has ended. The course was held from 9:00 am to 5:30 pm each day from January 3 to January 13 except Sunday. Before starting the course, I thought that the course might be too intensive to efficiently learn. But after starting the course, such a concern was soon blown away, and in the end it was far beyond my expectation. This course is based on a couple of assumptions. One is that human beings are programmed by a lot of wisdoms brought by our ancestors, our communities, and our…

  • Reo at Harvard 4

    11 Jan 2012 | 12:07 am
    I had a good news. I was admitted as Associate by Harvard's U.S.-Japan Relations Program. So I will continue my research about leadership development in the next academic year at Harvard. The U.S.-Japan program is founded in 1980 in order to deal with the development of relations between the U.S. and Japan, and has an outstanding alumni network such as Ban Ki-Moon, Hisashi Owada, and Heizo Takenaka. At the U.S.-Japan program, I plan to assess the applicability of a great variety of education methods of leadership development in the U.S. to Japanese society and develop a Japanese model of…

  • Reo at Harvard 3

    4 Jan 2012 | 9:15 pm
    The January semester started from January 3rd. In this semester, I decided to attend a 10-day intensive program titled "Leadership on the line" taught by Professor Ronald Heifetz. It is a supplemental course to "Exercising Leadership: The Politics of Change" taught by the same professor in the fall semester. His courses are ones of the most popular courses at Harvard Kennedy School. Around 120 students learn from 9:00am to 5:30pm everyday from January 3rd to 13th except Sunday. In this course, we learn how dangerous to lead is, and how to stay alive when leading. I agree with this course…
 
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    tautoko

  • Die Vermessung des Selbst ➟

    Johannes Kleske
    7 Jan 2012 | 1:56 pm
    Vor ein paar Wochen war Christian Grasse (@chgrasse) bei uns im Büro und hat Peter und mich für eine Sendung zu Quantified Self auf Deutschlandradio Kultur interviewt. Die Sendung kann man jetzt online hören. Ein Manuskript ist ebenfalls verfügbar. Das Gespräch mit Christian hat viel Spaß gemacht, weil seine Fragen durchaus dazu führten, dass wir einige Aspekte weiter gedacht haben, statt nur die Standarddinge zu erklären. Insbesondere die Implikationen für die Gesellschaft bei der zunehmenden Verbreitung von QS sind ein spannendes Thema. Mehr dazu…

  • Kindle Store und App Store – nicht für Geschäftskunden

    Johannes Kleske
    3 Jan 2012 | 10:49 am
    Keine Kindle-Bücher für Geschäftskunden Ich bin mal wieder in die Falle getappt. Über die Firmenkreditkarte habe ich im deutschen Kindle Store von Amazon ein Fachbuch für meinen Kindle gekauft. Nun wollte ich die Rechnung ausdrucken und muss leider feststellen, dass man für Kindle ebooks keine Rechnungen von Amazon bekommt. Man kann sich nur eine Art Übersicht ausdrucken, die aber explizit den Hinweis „Dies ist keine Rechnung mit Mehrwertsteuer.“ enthält. Auf Nachfragen bei Amazon erhält man in der Regel den folgenden Hinweis: Kindle-Inhalte…

  • Tipps für mehr Mac-Sicherheit

    Johannes Kleske
    1 Jan 2012 | 7:15 am
    Die EFF ermutigt zum Start des neuen Jahres, Festplatten komplett zu verschlüsseln. Ich nehme das mal zum Anlass, um ein paar weitere Tipps zu geben, wie man mit wenigen Mitteln den eigenen Mac ein ganzes Stück sicherer machen kann. Grundsätzlich gilt: Keiner dieser Tipps schützt den Mac 100 Prozent. Es geht immer darum, den Missbrauch ein bisschen schwieriger zu machen. Hinweis: Da ich derzeit nur auf Macs mit Lion als Betriebssystem arbeite, kann ich nicht überprüfen, inwiefern sich Bezeichnungen und Verortungen von früheren Mac-OS-X-Versionen…

  • jeffstaple über Kollaboration ➟

    Johannes Kleske
    31 Dec 2011 | 2:59 am
    Great collaborations don’t start in boardrooms. They start in restaurants. –jeffstaple ∞

  • Meine Themen 2011

    Johannes Kleske
    31 Dec 2011 | 1:20 am
    Inhaltlich stachen für mich 2011 drei langfristige Entwicklungen hervor, die aus meiner Sicht die nächsten Jahre entscheidend mitprägen werden. Produktionsmöglichkeiten für alle Sehr positiv sehe ich dabei alles, was um Schlagworte wie Collaborative Consumption und DIY/Maker Bewegungen passiert. Das Web und Technologien wie 3D-Drucker ermöglichen ein verändertes Verständnis von Produktion und lokaler Wirtschaft. Plattformen wie Kickstarter sind für mich die spannendsten Tools dieser Tage, weil sie praktisch jedem ermöglichen, die Produktion…
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    Mele's Musings

  • Digital Brand Media, and the Risks of Black and White Thinking

    Joe Mele
    24 Jan 2012 | 6:38 pm
    About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste. I wriggled in my chair, feeling very uneasy about his comment, but decided that there would be a better time to challenge his POV. The truth is he is not alone in his thinking. I still run across many people all the time who hold that same sentiment. Those of us who work with brands who have broader views of the potential…

  • Facebook Hegemony

    Joe Mele
    17 Jan 2012 | 6:12 pm
    In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and with a huge audience, Facebook can be a real complement, even dare I say replacement, for some TV advertising, which still garners too large of a percentage of ad dollars compared to the audience concentration it has. Second, Facebook should give us the opportunity to reach out to…

  • Why Groupon is Struggling

    Joe Mele
    18 Aug 2011 | 4:06 pm
    A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it. Look, as someone who was on the receiving end of a $6 billion acquisition - when Microsoft bought our original parent company aQuantive - I can tell you without any reservation: if someone offers you $6 billion, you take it! But, when things are going well, we all have a tendency to overestimate our own value, and basically, get greedy. Image link Groupon’s…

  • Mobile is Much More than Ads

    Joe Mele
    3 Aug 2011 | 4:32 pm
    I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience. Image link Focusing on “on-the-go” tools, what I like about Michaels’ approach is that they are thinking about what kinds of things their customers want and expect from the brand. I don’t think it’s so much about “engaging with…

  • MySpace and the Challenges of Being a Media Company

    Joe Mele
    29 Jun 2011 | 9:03 pm
    I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased for $580 million, and Huffington Post bypassing the New York Times in traffic. Image Link Also very interesting is a recent article in the Atlantic Monthly entitled Why Content Isn’t King. The crux of the article: “The dirty little secret of the media industry is that content…
 
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    Razorfish Search

  • Page vs PageRank

    RazorfishSearch
    25 Jan 2012 | 10:47 am
    There are so many Google product releases and industry news bulletins about their implications, it’s easy to miss a big one. We’re calling attention to www.focusontheuser.org, a project designed by interested Google-watchers, to highlight a monumental decision by the search giant: to overrule its ranking algorithm in promoting Google+. The product in question – “Search Plus Your World” – was marketed as simple elevation of relevant social links in search results. The people behind focusontheuser built a widget to demonstrate that, actually, the new product cherry-picks Google’s…

  • Google Circulars POV

    Sam Sapirstein
    20 Jan 2012 | 11:59 am
    As newspaper circulation continues to decline, so does the reach of printed ad circulars/free standing inserts, which are important drivers of both brick and mortar and ecommerce sales. Along with challenges of decreased reach, retailers are also finding that the promotional lift of circulars is declining. According to research conducted by Nielsen, printed circulars are less effective than they were 6 years ago. In 2010, the average ROI boost of printed circulars was 20% compared to 28% in 2005. Retailers are faced with the challenge of maintaining and/or expanding the reach and efficiency…

  • Google+ and the Road Ahead

    RazorfishSearch
    17 Jan 2012 | 9:55 am
    There’s been a lot of speculation about the future of Google+ since it launched last June. Recently, we heard about their strong December showing with a hefty increase in sign ups, but the jury is still out on whether this offering will end as a flop or resounding success. After going public in September, the nascent social network now has around 50 million active users. Some estimates put the number over 60 million, with still others going as high as 150 million. The approach so far has been to emphasize the use of Circles which allows users to easily control what they share with…

  • Google Hotel Comparison Ad POV

    RazorfishSearch
    3 Jan 2012 | 3:53 pm
    Following the 2010 acquisition of travel software company ITA Software, Google has been actively rolling out ‘experiments’ in the travel space such as Google Flight Search and Hotel Finder which are an attempt at providing “travel tools that provide faster, more flexible, and more useful results to online travel searches.” Google’s latest experiment builds on the Hotel Finder tool and is known as a Google Hotel Comparison ad. Given the ad’s prominence within the premium ad space and the potential impact on Hotel advertisers, the Razorfish search team has pulled…

  • Happy New Year 2012 from Razorfish Search

    RazorfishSearch
    1 Jan 2012 | 10:36 am
    The Razorfish Search team would like to wish you a healthy and happy new year! We hope that you are enjoying a fantastic holiday weekend, and are gearing up for all the great things to come in 2012!
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